Enterprise CRM White Papers

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Enterprise CRM White Papers (View All Report Types)

Survey insights: Marketing's impact on the customer experience sponsored by IBM WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. Posted: 19 Feb 2014 \| Published: 31 Aug 2013 TOPICS: CRM \| Customer Retention \| Customer Satisfaction \| Financial Applications Software \| Financial Management \| Marketing

Website Performance for the Speed of Your Business sponsored by Limelight Networks, Inc. WHITE PAPER: Access this guide today to learn why high website performance is a business differentiator, and discover the role that content delivery networks (CDNs) play in improving user experiences. Posted: 15 Jan 2014 \| Published: 31 Oct 2013 TOPICS: Content Delivery \| Content Management \| Content Management Services \| Content Management Software \| Content Management Systems \| CRM \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Web Content Accessibility \| Web Content Management \| Web Site Administration \| Web Site Design

Three Ways Online Anonymity Hurts Businesses and Consumers sponsored by Gigya WHITE PAPER: While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences. Posted: 27 Jan 2014 \| Published: 31 Dec 2013 TOPICS: CRM \| CRM Best Practices \| Customer Data Management \| Customer Privacy \| Customer Satisfaction \| Online Marketing \| Social Computing \| Social Networking \| User Experience

Make the most of customer interactions in the contact center sponsored by Calabrio, Inc. WHITE PAPER: In this white paper, discover how to optimize your contact center processes with the help of new interaction channels such as social media, and make the most of interaction data to learn more about your customers and your company. Posted: 07 Apr 2014 \| Published: 31 Dec 2013 TOPICS: Call Center Management \| Call Center Software \| Contact Center Management \| Contact Center Software \| Contact Centers \| CRM \| CRM Analytics \| Customer Data Management \| Social Networking

Manage it all, better - HP Mobility Solutions for SAP sponsored by Hewlett-Packard Enterprise WHITE PAPER: The following white paper explores the new mobility trend and how it is transforming the way retailers do business. Uncover the technology that makes handling the shift easier by allowing businesses to create unique functionality with retail websites and more. Posted: 06 Mar 2014 \| Published: 06 Mar 2014 TOPICS: Content Analytics \| Content Delivery \| Content Management \| CRM \| CRM Analytics \| Customer Data Management \| Customer Satisfaction

From Social Media to Social CRM: Reinventing the Customer Relationship sponsored by IBM WHITE PAPER: Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more. Posted: 11 Mar 2014 \| Published: 11 Mar 2014 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Customer Data Management \| Customer Satisfaction \| Social Computing \| Social Networking \| Web 2.0

Email Deliverability: Getting to Your Customer’s Inbox sponsored by Teradata WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes. Posted: 13 Feb 2015 \| Published: 13 Feb 2015 TOPICS: CRM \| Email Marketing \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software

The Age of Social Media: Lead Generation and Brand Authenticity sponsored by Marketo WHITE PAPER: This white paper considers the advantages of social media in regards to lead generation. Access now to find out how you can implement a profitable social media strategy by targeting a variety of platforms with specific plans of action, and how your sales leads will benefit. Posted: 28 Jan 2015 \| Published: 28 Jan 2015 TOPICS: CRM \| CRM Best Practices \| Customer Loyalty \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Social Networking

How TCO Benefits Make Cloud Computing a No-Brainer for Many SMBs and Mid-Market Enterprises sponsored by NetSuite WHITE PAPER: This resource analyzes the economic benefits of cloud computing in the ERP and CRM space, and details how embracing the cloud can be a competitive differentiator for SMBs. Posted: 14 Feb 2014 \| Published: 28 Feb 2013 TOPICS: Application Deployment \| Application Infrastructure \| Applications Management \| Applications Software \| Business Management \| Business Systems \| Cloud Computing \| Cloud CRM \| Cloud Management \| CRM \| CRM Services \| CRM Software \| ERP \| ERP Software \| SaaS ERP \| Small Businesses \| SMBs \| Software \| Software as a Service \| Software Infrastructure \| TCO

Knowledge Management: 5 Steps to Getting It Right the First Time sponsored by Oracle Corporation WHITE PAPER: In this eBook, find 5 simple steps for optimizing customer service and support with an effective, best-practice-led knowledge management initiative. Posted: 26 Dec 2013 \| Published: 26 Dec 2013 TOPICS: Content Management \| CRM \| Knowledge Management \| Knowledge Management Software