Data analytics: The New York Giants’ journey

Striving to better identify, target and engage fans, the New York Giants transformed its data analytics strategy in 3 key ways:

Cluster-modeling Giants fans
Offering dynamic ticket pricing
And 1 more

This case study explores how the football team achieved each outcome by leveraging ClearScape Analytics in Teradata VantageCloud Lake on AWS.

Download the case study to track the Giants’ journey to analytics success and to access insights from Vice President of Strategy and Business Intelligence of New York Football Giants, Russell Scibetti.

Vendor:: Teradata
Posted:: May 1, 2024
Published:: May 1, 2024
Format:: HTML
Type:: Case Study

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